Posted on Mar 08, 2023
A study commissioned by Studio Graphene highlighted the importance of businesses keeping their technology relevant and up-to-date, as a bad website could turn off a potential customer very quickly.
The majority of UK adults agreed that they would leave a website within 30 seconds if it was hard to navigate or visually unappealing.
The statistics showed that in the last five years, as much as 25% of the UK adult population have switched companies due to the rival company having better technology with a better customer experience, and this figure shoots to 41% amongst those aged 18-34.
The study suggested that 52% of people always research a business online before spending money with them and 47% believe a good website/app is the key for them to trust a brand.
So whether you never thought to maintain that once-shiny new website or—heaven forbid—you don’t have one at all, you could be losing out on over half of your potential trade. It appears that all companies, whether you’re an SME organisation or a larger corporation, need to be aware of how their technology lends itself to the customer experience.
With such a small window to impress your customer, your website should be easy-to-use, attractive and responsive. It should quickly detail the service you offer and what your company is about. With the resources available, there’s no need to lose out to a competitor because your technology is lagging behind.
Having control of your technology allows your business to control its own narrative. It can help you push a brand, build a personality and get your mission across clearly. If you utilise SEO practices, you can also ensure your site gets increased visibility, more clicks and ultimately reaches more people across the world.
Great websites and apps should translate across all platforms and transfer seamlessly between applications and platforms—from Chrome on a laptop, Explorer on a desktop or Safari on a smartphone.
Your pages should load quickly and appeal both to users who explore sites in-depth and those who scan through whilst on the go. Think about how people will use your technology and if it would appeal to you personally as a user.
Now you’ve got your website and app sorted, you may want to think about getting a great cyber insurance policy in the event your software and systems are subjected to cyber-crime.
Watkin Davies Insurance Consultants Ltd can arrange a policy that works for the size and nature of your company, so you can concentrate on getting to the top of Google’s search list. Call us today on 02920 626 226 or email insurance@watkindavies.com
"Very efficient, always friendly and helpful. I have used Watkin Davies for years, and they have always been competitive. I received great support recently when I had to make a claim, so I'd highly recommend them."
"I was very impressed with the quality of the service - it was outstanding. The advisor, Ms Spear went above and beyond to give me the best driving insurance policy. The policy I have received is exactly what I was looking for. Thank you so much Ms Spear!"
"I've used Instructorcover Plus for my driving instructor insurance for a number of years. Not only are prices competitive, even at renewal, but customer service is fantastic. Call operators are always cheerful and incredibly helpful. Everything is always sorted in a single call, saving valuable time. Highly recommend."
"Absolutely superb service from the team, particularly Natalie. Very easy and simple process"
"As aways very efficient"
"I have used InstructorcoverPlus for my driving tuition insurance for a number of years. Their prices are always competitive and everyone I speak to is friendly and helpful."
"Ceri was very helpful and knowledgeable on the phone"
"Karrie Brewer was so helpful today, especially as one insurance company would not quote, so had to shop around for us, many thanks"
"Kelly is amazing. Very helpful and friendly, did a great job today with helping me out to get insured. Amazing service!"
"Great service. Got my first driving instructor insurance with this firm. Price was competitive and customer service provided by Jane was great. I will definitely recommend the service."
"Team were very helpful when it came time to renew my policy, taking the time to check and make any amendments needed. Would highly recommend."
"5 stars!"
"Excellent service from Watkin Davies as per usual. I love the way they do all the hard work researching best quotes and provide you with your options. All the staff are very friendly and professional, I have to highlight Ceri who always does a fantastic job for me and my family."
"Really helpful and efficient customer service, friendly and knowledgeable too. I would highly recommend InstructorcoverPlus."
"I m a returning customer and what a wonderful experience. Emma is new to her role but she was very helpful and polite throughout. She got the quote done very quickly and managed to beat all my other quotations. I therefore didn't have to waste any more time. Further she offered me three instalments at 0% which is helpful in this current economic climate. The paperwork was sent straight away. Highly recommended."
"Once again, could not have been more helpful! Still a pleasure to speak to a 'real person' who knew what they were talking about!"